Best Practice Report

Retail Mobile App Browsing And Merchandising Best Practices For 2019

Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

June 28th, 2019
Michelle Beeson, null
Michelle Beeson
Jennifer Wise, null
Jennifer Wise
With contributors:
Fiona Swerdlow , Madeline King , Luis Deya


Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and use a retailer's app are most loyal, so it's critical that the app deliver an exceptional shopping experience to keep them. This report analyzes best practices for mobile app browsing and merchandising. It is part of a series that provides digital business professionals with best-practice examples of leading retail app features and user experience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.