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For eBusiness & Channel Strategy Professionals

Retailers In Canada Must Stay Focused On Digital To Thrive

Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

June 22, 2018

Why Read This Report

Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights about retailers' key metrics, investments, and marketing. This report is a benchmark and guide for Canadian digital business professionals and retailers from other geographies looking to grow their eCommerce business in Canada. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.

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Table of Contents

  • Macroeconomic Outlook For Canadian Retail: Tentatively Optimistic
  • Retailers In Canada Still Have More Opportunities For Growth
  • Our Study: eCommerce In Canada Continues Its Upward Trajectory
  • Recommendations

  • Prioritize Cross-Touchpoint Measurement, Mobile, And Marketing
  • Supplemental Material
  • Related Research Documents

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