Trends Report

Retailers In Canada Must Stay Focused On Digital To Thrive

Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

June 22nd, 2018
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Sucharita Kodali , Meredith Cain

Summary

Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights about retailers' key metrics, investments, and marketing. This report is a benchmark and guide for Canadian digital business professionals and retailers from other geographies looking to grow their eCommerce business in Canada. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.

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