Model Overview Report

Revenue Technology Management: Centralized And Decentralized Responsibilities

The Four Centralized And Decentralized Technology Management Operating-Model Scenarios

April 14th, 2023
Simon Daniels, Principal Analyst
Simon Daniels Principal Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Cristina De Martini , Ella Sullivan , Arianne Burnette

Summary

Achieving best-in-class technology alignment across the organization requires defined interlock and governance between centralized revenue operations and other revenue operations teams and functions. Centralized and decentralized teams must align on the priorities that serve all respective teams’ business objectives, and they must build a coordinated, optimized technology infrastructure that supports these priorities. In this report, we describe the technology alignment and management responsibilities of centralized and decentralized teams within four operating-model scenarios.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.