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For B2C Marketing Professionals

Right-Size Your Interactive Marketing Organization

Grow Your Interactive Team's Influence, Not Just Its Size

September 21, 2011

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Why Read This Report

Interactive marketing teams have grown since 2009 — but big doesn't equal mature. Interactive marketing maturity correlates to nimble processes and facility with data-driven marketing, which requires specialized skills, not just more muscle. Unlocking your best interactive resources means changing your entire marketing organization, not just your interactive team. And you may end up hiring more traditional marketing staff.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Interactive Marketing Teams Are Growing
  • Increase Interactive Marketing's Influence
  • RECOMMENDATIONS

  • Unlock Your Best Interactive Resources
  • Supplemental Material
  • Related Research Documents

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