Role Profile: The CIO
Understanding And Marketing To The CIO Professional
December 18, 2008
Why Read This Report
Knowing your customers will help your sales force start the right conversation with a prospect, understand how your products are relevant to your customers' daily life, and in the end help to land you a sale. This role profile will take you through key attributes of the CIO so that you understand this role's job, organizational structure, success imperatives, and key decision-making factors and obstacles. Use this role profile to better craft compelling messages and share-capturing campaigns for your CIO customers.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- The CIO Has A Background In Technology And Business Leadership
- CIOs Should Focus Ultimately On Getting Business Results
- How Should You Position Your Value To The CIO?
- Role-Based Marketing In Action
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