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For B2B Marketing Professionals

Role Profile: The CIO

Understanding And Marketing To The CIO Professional

December 18, 2008


  • By Emily Van Metre,
  • Eric G. Brown
  • with Alex Cullen,
  • Christina Lee

Why Read This Report

Knowing your customers will help your sales force start the right conversation with a prospect, understand how your products are relevant to your customers' daily life, and in the end help to land you a sale. This role profile will take you through key attributes of the CIO so that you understand this role's job, organizational structure, success imperatives, and key decision-making factors and obstacles. Use this role profile to better craft compelling messages and share-capturing campaigns for your CIO customers.

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Table of Contents

  • The CIO Has A Background In Technology And Business Leadership
  • CIOs Should Focus Ultimately On Getting Business Results
  • How Should You Position Your Value To The CIO?
  • Role-Based Marketing In Action
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