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For B2B Marketing Professionals

SMBs Now View Their Tech Investments Through An Enterprise-Like Lens

April 25, 2017

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Why Read This Report

This may be the last small and medium-size business (SMB) technology budget report that Forrester writes for the B2B marketing leader because SMBs are now approaching technology like enterprises do. This is a boon to marketers who can coordinate their SMB and enterprise marketing activities more closely. This report outlines some key areas in which SMBs are looking more and more like their enterprise brethren.

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Table of Contents

  • SMBs Continue Their Forward March To Enterprise Likeness
  • SMBs Are More Optimistic Than Ever
  • Customer Experience Is Not Just An Enterprise Priority
  • How SMBs' Outlook And Priorities Manifest In Tech Investment
  • Recommendations

  • Think Like An Enterprise-Segment B2B Marketer
  • Supplemental Material
  • Related Research Documents

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