Sample Business Capability Map: Pharmaceutical Firms

April 6th, 2010

Henry Peyret

With contributors:

Alex Cullen , Mimi An , Jeff Scott

Summary

Pharmaceutical firms are changing their business operating models in response to market globalization, consolidation, and regulatory pressures. These changes require a stronger partnership between business and IT. Business capability maps provide a framework for capturing key characteristics of a firm's business model and core functions — characteristics that you then can use to assess business needs, understand IT costs, and align investments with strategic priorities. This report explains how pharmaceutical firms can use capability maps to illustrate changes in the operating model and to support the business-IT partnership.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.