A Go-To-Customer Strategy Accelerates B2B Marketing’s Pivot To Customer Obsession

Calibrate To The Customer For Optimal Buyer Experiences And Maximum Revenue Results
March 4th, 2021
With Contributors:
Miriam ElKorchi
and Kara Hartig


In this report, we introduce the concept of the go-to-customer strategy as a construct to help B2B marketers align marketing, sales, and service around a customer-centric engagement strategy focused on helping buyers progress through their buying journey.

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