Report

Second-Party Data Powers Customer-Focused Advertising

Another Marketer's First-Party Data Complements And Extends Yours
March 8th, 2019
With
David Novitzky
and Christine Turley

Summary

In the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these activities, but first-party data doesn't scale. The solution

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