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Security Strength And Ease Benchmark: US Online Retailers 2017

Retailers' Customer Website Security Practices Need To Improve

June 15, 2017

Why Read This Report

According to Forrester Data Online Retail Forecast, 2016 to 2021 (US), online retail sales have grown 15% year-over-year since 2015. As retailers expand their digital offerings and work to attract more customers, they must offer secure, customer-friendly websites or risk losing business. In this report, we evaluate Amazon, The Home Depot, Macy's, Staples, and Walmart to see how their online channels meet Forrester's security and ease criteria.

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Table of Contents

  • Retail S&R Pros: Balance Website Security Strength And Ease Of Use
  • Our Security Strength And Ease Benchmark Reveals Any Imbalance
  • We Evaluated Five Retailers' Websites Against Our Criteria
  • Retailer Websites Compete By Balancing Security Strength And Ease
  • Retailer Websites Tip In Favor Of Ease Over Security Strength
  • Recommendations

  • Use RBA And Customer Notifications To Reduce Friction
  • Supplemental Material
  • Related Research Documents

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