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For B2C Marketing Professionals

Seize Control Of Your Content Strategy

Strategic Plan: The Content Marketing Playbook

November 6, 2017

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This is the Strategic Plan report in The Content Marketing Playbook For 2018.

Why Read This Report

Today's empowered and digitally connected customers engage less with traditional advertising messages. However, they are interested in useful and valuable content that can improve their lives, help them make decisions, and get more value from their purchases. B2C marketers struggle to produce content that is valuable in their customers' eyes. Develop a strategic approach to content marketing that will deliver valuable content and drive business results for your brand with this report. This is an update of a previously published report. Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.

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Table of Contents

  • Use Customers' Needs And Behaviors To Guide Content Development
  • Choose Your Content Marketing Efforts Strategically
  • Groom Key Audiences With Media-Led Content Marketing
  • Address Customer-Led Content Needs With The Customer Life Cycle
  • Recommendations

  • Data, Discipline, And Storytelling Influence Strategy
  • Supplemental Material
  • Related Research Documents

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