Best Practice Report

Senior European Visitors Have Specific Web Needs

How Web Sites Can Address Their Needs

June 13th, 2007
ZK
Zayera Khan
JK
Joost van Kruijsdijk
With contributors:
Jaap Favier , Michèle Bouquet , Lizet Menke

Summary

Europeans aged 55 or older are increasingly going online, but they see various barriers to making online purchases. Web sites that target seniors, especially in travel, health, and financial services, should create an easy, functional experience, with prominent security information and cross-channel functions that allow older visitors to switch to phone and email.

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