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For CIOs

Serious Games Uncover Serious Requirements

November 19, 2008


  • By TJ Keitt,
  • Tom Grant, Ph.D.
  • with Ellen Daley,
  • Chétina Muteba

Why Read This Report

Serious gaming provides an alternate way to collect and analyze product requirements. An increasing number of companies are using serious games to inform product decisions. At the same time, a small number of serious gaming vendors have emerged, providing both training and tools. Serious games deserve serious attention. They can circumvent many of the traditional problems with product requirements, including collecting sufficient information across customers, partners, and internal stakeholders to make product decisions. Not only are the games relatively lightweight exercises, but they also use a lighter touch to resolve many debates over product decisions.

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Table of Contents

  • Gathering And Incorporating Customer Requirements Is Difficult
  • Progressive Firms Are Seeing Benefits With Games In Product Development

  • Choose Games That Align With Your Goals And Culture
  • Supplemental Material
  • Related Research Documents

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