Serving TV Audiences Online

February 5th, 2009

Sonal Gandhi

Bobby Tulsiani

With contributors:

Dan Wilkos , Lauren Jesuitus , David Card

Summary

Traditional media is still the most influential source of TV program information for consumers, but the online medium is becoming increasingly important. TV programmers should turn to the Internet to drive word-of-mouth referrals, target youth audiences, and create twin-screen experiences. In addition, programmers should continue to incorporate video on their sites and nurture communities to expand the base of participation online.

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