Save or Share this Report

For Customer Insights Professionals

Should You Engage In A Customer Intelligence Safe Haven?

Why Marketers Must Create Partnerships To Succeed In The Future

February 23, 2012

Primary author headshot


Why Read This Report

The notion of a "safe haven" in customer intelligence (CI) isn't new; for years, direct marketers and catalogers have relied on cooperatives for their customer acquisition needs. But in the digital landscape, safe havens have taken on a new significance and are expanding to fill two crucial needs: improving targeting and developing a more complete view of the customer. This report examines the new models and the factors driving their development and highlights where Forrester sees their place in the CI landscape.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Behavioral Data Is A Cornerstone of CI — But Not Everyone Has Access
  • Safe Havens Promise A Consumer-Marketing Rosetta Stone
  • Marketers Should Prepare For Safe-Haven Collaboration

  • Safe-Haven Marketing Requires Collaboration And Cooperation
  • Supplemental Material
  • Related Research Documents

Recommended Research