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For Analyst Relations Professionals

Showcasing Analyst Relations' Business Value Through Six-Cell Solutions

Deploy Beneficiary-Centric AR Business Value Descriptions

November 7, 2019

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Why Read This Report

Analyst relations (AR) leaders struggle to articulate business value to beneficiaries. Their day job focuses so much on reaching an intermediate waypoint — influence over analysts — that they clutter their descriptions of AR's business value with this detail as well. This report shows a structured way to think about the value of analyst insight and of analyst influence, as beneficiaries of the program will experience them.

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Table of Contents

  • AR Struggles To Describe Business Value To Its Beneficiaries
  • Categorizing And Finding AR Value Types Via Their Six Drivers
  • A Worked Example: Helping Sales Build Business Cases For Buyers
  • Ensuring That AR, Participants, And Beneficiaries Are Ready
  • Recommendations

  • Use Six Cells To Design Comprehensive AR Value Delivery Scenarios
  • Related Research Documents

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