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For Enterprise Architecture Professionals

Site Search Evolves From Technical Feature To Customer Touchpoint

Results From Forrester's Q1 2011 Site Search Online Survey

April 20, 2011

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Why Read This Report

Search on many corporate websites is an understaffed, IT-funded afterthought. But watch for the status quo to change. Two-thirds of the decision-makers Forrester surveyed will expand website search deployments this year. They should move search technology beyond just helping people find information. Instead, they can use site search to better engage with site visitors and to drive contextual content, such as recommendations, dynamic navigation, and custom landing pages. Forrester expects that companies in a range of industries will invest in on-site search to meet key customer experience goals.

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  • Improved Customer Self-Service Is The Primary Business Objective For Site Search
  • The Majority Of Survey Respondents Report Moderate Success With Site Search
  • IT Owns The Budget For On-Site Search Across Industry Sectors