Save or Share this Report

For Customer Insights Professionals

Six Success Factors For Outsourcing Customer Analytics

July 11, 2008

Primary author headshot


  • By Dave Frankland
  • with Suresh Vittal,
  • Cliff Condon,
  • Emily Bowen

Why Read This Report

Customer analytics is a critical function in leading marketing organizations. Leaders leverage customer analytics to optimize campaigns, dictate contact strategy, and boost profitability. But analytic resources are in short supply, and many organizations turn to outsourcing to fill the void. In this report, Forrester describes different options for outsourced support and demonstrates the benefits and challenges of each. Based on interviews with more than 30 marketers and analytics service providers, this report also identifies six obstacles that marketers should avoid when evaluating their outsourced analytics options.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).