Small Web Site Investments That Pay Off

August 27th, 2008

Adele Sage

With contributors:

Harley Manning , Andrew McInnes

Summary

Some small Web site projects yield quick ROI. Our research uncovered eight low-cost techniques that increase conversion rates, boost cross-sell opportunities, help users find products, and improve click-through rates. To identify which quick fixes to make on their sites, customer experience professionals should articulate clear business goals, uncover problems in critical user paths, and compare their lists of problems against the list of quick wins.

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