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For Customer Experience Professionals

So You've Journey Mapped. Now What?

Three Ways To Use A Completed Journey Map As A Transformation Tool

July 6, 2020

Why Read This Report

Journey maps can be incredibly effective tools for driving a customer experience (CX) transformation, yet many CX professionals struggle with using them to create change. This report outlines some steps that CX professionals can take after journey mapping that will breathe new life into an existing journey map.

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Table of Contents

  • A Journey Map Is Not An End; It Is A Means To An End
  • Three Ways To Get The Most Use Out Of Your Journey Map
  • Recommendations

  • Keep Your Journey Map Useful And In Use
  • Supplemental Material
  • Related Research Documents

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