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For CMO Professionals

Social Brand Strategy

The Right Channels And Approach Can Make Company-Sponsored Programs Shine

December 17, 2008


  • By Lisa Bradner
  • with Jaap Favier,
  • Erik Hood

Why Read This Report

While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers. To create a successful brand-centric social media strategy, companies must understand who their target is, how that target seeks to engage, and the role that distinct social media channels play in their brand experience.

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Table of Contents

  • Brands Struggle To Create An Effective Social Media Strategy
  • Branded Social Media Needs A Strategic Approach

  • Build Your Social Media Strategy To Meet The Needs Of Your Target Audience
  • Related Research Documents