Trends Report

Social Brand Strategy

The Right Channels And Approach Can Make Company-Sponsored Programs Shine

December 17th, 2008
LB
Lisa Bradner
With contributors:
Jaap Favier , Erik Hood

Summary

While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers. To create a successful brand-centric social media strategy, companies must understand who their target is, how that target seeks to engage, and the role that distinct social media channels play in their brand experience.

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