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For B2C Marketing Professionals

Social Crisis Management: Get Back To Basics

April 19, 2017

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Why Read This Brief

With consumers more polarized than ever and increasingly showing their own values in the way they spend their money, brands worry about making missteps on social media and falling out of favor. They need not fret. Navigating today's social environment simply requires returning to crisis management basics: well-articulated brand values, established processes and governance, and a host of trusted and trained partners prepared to act in lockstep with the company. Brands with established crisis management plans — no matter the channel — will rise above the fray.

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