Save or Share this Report

For Application Development & Delivery Professionals

Spatial Data Provides The Context For Better Customer Experience

February 2, 2016


Why Read This Report

Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior customer experience. Application development and delivery (AD&D) professionals must support their customer insights (CI) colleagues with the right business technologies to ingest, analyze, and operationalize spatial data across the entire customer life cycle; this report provides examples and best practices to help them do so.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Spatial Data Represents A Massive Opportunity And Proven Value
  • Turning Spatial Data Into Action Involves Multiple Technologies
  • Spatial Data Turns The Customer Life Cycle Into A Personal Experience

  • Three Best Practices Will Accelerate Your Location Intelligence
  • Supplemental Material
  • Related Research Documents

Recommended Research