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For Application Development & Delivery Professionals

Spatial Data Provides The Context For Better Customer Experience

February 2, 2016

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Why Read This Report

Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior customer experience. Application development and delivery (AD&D) professionals must support their customer insights (CI) colleagues with the right business technologies to ingest, analyze, and operationalize spatial data across the entire customer life cycle; this report provides examples and best practices to help them do so.

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Also in Collection: Advanced Analytics

Table of Contents

  • Spatial Data Represents A Massive Opportunity And Proven Value
  • Turning Spatial Data Into Action Involves Multiple Technologies
  • Spatial Data Turns The Customer Life Cycle Into A Personal Experience
  • RECOMMENDATIONS

  • Three Best Practices Will Accelerate Your Location Intelligence
  • Supplemental Material
  • Related Research Documents

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