Why Read This Report
The inherent authenticity of user-generated content (UGC) is kryptonite to even the most super of brands. Consumers' honest perspectives deflate brand mythologies and reveal once-hidden flaws. But marketers are learning that this same content builds brands, too. Authentic and aspirational UGC powers some of the best brand-building seen in recent years, including campaigns from NYX Cosmetics, Procter & Gamble's Always, Vans, and YouTube. This report guides B2C marketers in turning the untapped potential of UGC into brand-building gold, with a specific methodology for strategically leveraging UGC supported by documented use cases.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($499 USD).
Purchase