Trends Report

Staffing For The Art And Science Of eBusiness

A Further Look At Key eBusiness Skills And Functions

May 8th, 2012
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributors:
Andrew Benson , Myriam Da Costa

Summary

What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital touchpoints, though, eBusiness teams find that they need more scientific skills in the form of data analysis and technical skills. A successful eBusiness strategy must marry the art as well as the science, and the marketer with the programmer. In past research, we found that firms were having a difficult time filling many positions and were turning to other industries for eBusiness talent. In this document, we expand on that research with a look at the critical functions of the eBusiness team, and we examine how those teams are blending the art and science of selling to staff up for the next evolution of digital sales and service.

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