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For B2B Marketing Professionals

Succeeding With An Increasingly Bifurcated Channel Requires Advanced Automation

Automate Manual Processes And Adopt Human-Centric Approaches To Drive Channel Scale

October 9, 2019

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Why Read This Report

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a future-ready state.

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Table of Contents

  • Channel-Centric Organizations Underinvest In Automation
  • New Ecosystems Put More Stress On Channel Systems
  • Dual Channel Strategies Require New Technologies
  • Recommendations

  • Address Automation Before Expanding Channel Strategy
  • Supplemental Material
  • Related Research Documents

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