Success In Mobile Commerce Means Asking The Right Questions Now
July 16, 2009
Why Read This Report
Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy space. While Forrester believes mobile commerce is still nascent, savvy eBusiness and channel strategy professionals should view increased adoption of smartphones — essentially, cell phones or handsets with advanced feature sets and QWERTY keyboards — as a potential opportunity for new channel development and should plan accordingly. Retailers should start outlining the right strategy for themselves now — by continuing to ask the right questions as the space develops. Specifically, retailers need to know who their customers are and how they use their cell phones. They should also determine what they hope to achieve through mobile commerce as well as how to reach their customers and through what technologies. Lastly, they must tackle security concerns head on.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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