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For B2B Marketing Professionals

Success With Bots And Virtual Assistants Depends On The Human Element

Use These AI-Powered Solutions To Optimize Engagement With Early-Stage Buyers

April 9, 2018

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Why Read This Report

Chatbots and virtual assistants (VAs) may be built on artificial intelligence (AI) and deliver digital experiences through virtual personas — but the success B2B marketers realize from them will depend on the real and human aspects of their deployment, intraorganizational impact, and customer obsession. Properly oriented bots and VAs can help B2B marketers remove friction from the earliest stages of the buying process, automate administrative tasks, and enable sellers to be more consultative.

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Table of Contents

  • Marketers Need New Options For Early-Stage Customer Engagement
  • Add Virtual Conversations To Create More Real-Life Conversions
  • Give Your Bots And VAs A Personality, And Deploy Them With Empathy
  • Recommendations

  • Follow These Four Steps For Success With Bots And Virtual Assistants
  • Supplemental Material
  • Related Research Documents

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