Trends Report

Success With Bots And Virtual Assistants Depends On The Human Element

Use These AI-Powered Solutions To Optimize Engagement With Early-Stage Buyers

April 9th, 2018
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Matthew Camuso , Alexander Bullock , Andrew Reese

Summary

Chatbots and virtual assistants (VAs) may be built on artificial intelligence (AI) and deliver digital experiences through virtual personas — but the success B2B marketers realize from them will depend on the real and human aspects of their deployment, intraorganizational impact, and customer obsession. Properly oriented bots and VAs can help B2B marketers remove friction from the earliest stages of the buying process, automate administrative tasks, and enable sellers to be more consultative.

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