Supplementing AR Budgets

January 14th, 2009

With contributors:

Eric Brown , Robert Muhlhausen

Summary

When budgets are tight, analyst relations (AR) managers must optimize their spending. But they can also try to tap supplementary funding — especially from those who benefit most from AR spend. Given that their colleagues may face budgetary pressure too, AR managers need to know not only who best to turn to but also which elements of the program are easiest to fund this way. A Forrester survey provides the answers.

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