When budgets are tight, analyst relations (AR) managers must optimize their spending. But they can also try to tap supplementary funding — especially from those who benefit most from AR spend. Given that AR’s colleagues may face budgetary pressure, too, AR managers need to know not only who is best to turn to, but also which elements of the program are easiest to fund this way. In this report, we discuss the answers to these questions, which were provided by a Forrester survey.