Systems Of Automation Will Enrich Customer Engagement
Modern Applications Need Operational Context
February 27, 2014
Why Read This Report
How will companies use modern applications to enrich customer engagements? In short, by exploiting context. Creating customer context means aggregating information from mobile devices, tapping information stored in systems of record, and, increasingly, analyzing operational data generated by connected products or physical infrastructure. This report examines the new development dimensions introduced by these systems of automation and how they relate to systems of record and engagement. Integrating operational context from connected products will prove challenging for traditional IT development shops, as it requires new technologies, architectural topologies, and skills. Here are the new services, protocols, frameworks, and hardware that development shops should track as they prepare to tap connected products for the operational context that will become an important source of differentiated customer value.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Age Of The Customer Demands A 3D Modern Application Response
- SOA Architecture And Deployment Vary By Application
- Get Ready To Integrate Systems Of Automation Into Modern Apps
WHAT IT MEANS
- Operational Context Is The Secret Ingredient In Customer Engagement
- Related Research Documents
Predictions 2015: Mobile Development Goes Composable, Contextual, And Cross-Touchpoint
November 3, 2014 | Michael Facemire
The Top Technologies To Cure Mobile Performance
February 17, 2017 | Mark Grannan
Mobile Development: Smooth Sailing Or Titanic Voyage
January 5, 2017 | Michael Facemire