TV And Video Advertising Is On The Upswing In 2012

February 27th, 2012

David M. Cooperstein

With contributors:

Matthew Dernoga , Michael Glantz

Summary

Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their confidence in TV advertising since the recession and look forward to the promise of applying targeting and segmentation to their TV campaigns. This report explains the perspectives of the largest consumer and business marketers and outlines some of the key trends marketers need to watch as TV continues to evolve as a media platform.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.