Skip to main content

Save or Share this Report

For CMO Professionals

TV And Video Advertising Is On The Upswing In 2012

February 27, 2012

Primary author headshot


  • By David M. Cooperstein
  • with Michael Glantz,
  • Matthew Dernoga

Why Read This Report

Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their confidence in TV advertising since the recession and look forward to the promise of applying targeting and segmentation to their TV campaigns. This report explains the perspectives of the largest consumer and business marketers and outlines some of the key trends marketers need to watch as TV continues to evolve as a media platform.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Advertisers' Confidence In TV Is Growing
  • Marketers See Change On The Horizon For The TV Ecosystem
  • recommendations

  • It's Time To Invest In The Next Generation Of TV And Video Advertising
  • Supplemental Material