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For Customer Experience Professionals

TV Network Sites Make It Hard For Users To Find Content And Purchase DVDs Of Shows

Forrester Evaluated The Top Four US TV Network Sites

June 16, 2009

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Why Read This Report

Forrester applied its Web Site Review methodology to the site experiences at the top four US TV network Web sites: ABC, CBS, FOX, and NBC. Our evaluation looked at how well each site supported a fan trying to find and interact with content related to his favorite comedy show and purchase DVDs of previously aired seasons. Overall, the sites scored poorly, particularly for text legibility, error handing, and giving priority to essential content and functionality. TV network site owners should start by fixing well-documented problems with known solutions, like poor text legibility.

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