Save or Share this Report

For B2B Marketing Professionals

Take The Measure Of Your L2RM Maturity

Assessment: The Lead-To-Revenue Marketing Playbook

December 12, 2018

Primary author headshot

Authors

Playbook icon

This is the Assessment report in The Lead-To-Revenue Marketing Playbook For 2018.

Why Read This Report

To help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure, process, measurement, and technology. This report and the companion assessment tool will help B2B marketers identify required capabilities and existing gaps. This is an update of a previously published report; we revised this edition to factor in new data and introduce a new tool.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • L2RM Maturity Is Core To B2B Marketing Maturity
  • Recommendations

  • Use This Assessment As A Driving Platform To Lead Change
  • Supplemental Material
  • Related Research Documents

Recommended Research