Report

Tapping Into US Online Auction Buyers

Understanding Online Auction Buyers And The Role Of The Auction Marketplace
August 13th, 2008
With Contributors:
Peter Hult

Summary

By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online auction purchasers are an attractive segment of the Web buyer

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