Targeting The European Cross-Border Buyer
Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product
September 15, 2009
Why Read This Report
Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure, have high levels of disposable income, and outspend other online buyers. Yet only a minority of European retailers is actively targeting them. Pairing international shipping options with geographic specificities like language, payment preferences, national regulations, and delivery costs represents the main barrier that online merchants face. eBusiness and channel strategy professionals need to adopt a cautious strategy in order to successfully address foreign markets.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Nearly One In Three European Online Buyers Purchases Internationally Online
- Retailers Are Holding Back Despite An Appealing Demand
- International Shipping Must Be Implemented With Care
- Supplemental Material
- Related Research Documents