Tech Industry Labs Provide Critical Innovation Support
At Each End Of The Innovation Process, You Need A Different Kind Of Lab
July 14, 2010
Why Read This Report
In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from inside the company as well as ideas jointly developed with customers and partners. These ideation labs also market-test the ideas so the company does not waste resources on technologies that have little chance of success or are of only marginal benefit to the vendor. The other type, implementation labs, contribute to the later phases of the innovation process at the point when vendors bring ideas to market and try to convince customers and partners to adopt them. Implementation labs improve the quality of products and services, and they also provide information that helps teams implement the technology. Implementation labs get less attention than ideation labs, but given their substantial benefits, more technology vendors should consider creating them.
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Table of Contents
- Tech Industry Innovation Depends On Two Kinds Of Labs
- Tech Vendors Protect Their Investments In Labs
- Labs Should Not Be For Just Big Vendors
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