Tech Tide Report

TechRadar™: B2B Marketing Technologies, Q3 2016 (Updated)

October 4th, 2017
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

B2B marketing technologies have changed dramatically in the past decade to support digitally enabled changes in buyer behavior and the proliferation of channels that customers use to connect with sellers across all stages of their life cycle. B2B marketing professionals must now derive actionable insights from the data collected across touchpoints to improve the customer experience and increase company revenues. This report describes the most important technologies that B2B marketers need to succeed in the age of the customer.

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