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For B2B Marketing Professionals

TechRadar™: B2B Marketing Technologies, Q3 2016

August 8, 2016

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This is the Tools And Technology report in The B2B Marketing Playbook For 2017.

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Why Read This Report

B2B marketing technologies have changed dramatically in the past decade to support digitally enabled changes in buyer behavior and the proliferation of channels that customers use to connect with sellers across all stages of their life cycle. B2B marketing professionals must now derive actionable insights from the data collected across touchpoints to improve the customer experience and increase company revenues. This report describes the most important technologies that B2B marketers need to succeed in the age of the customer.

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Table of Contents

  • The B2B Marketing Tech Landscape Is Confusing — And Getting Worse
  • B2B Marketers Need A Customer-Centric Strategy For Tech Success
  • Overview: TechRadar For B2B Marketing Technologies
  • Good Tech Choices Help Marketers Achieve Customer Obsession
  • Recommendations

  • Define Your B2B Marketing Technology Road Map
  • Supplemental Material
  • Related Research Documents

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