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For Customer Insights Professionals

TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

January 30, 2013

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Why Read This Report

Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels — from earn to burn and all the engagement in between. But with so many different options in the marketplace, understanding the potential impact on consumer behavior and making an investment decision can be difficult. Forrester's TechRadar™ methodology provides a framework to aid decision-makers in prioritizing investments in the tools that underlie a given discipline. This report provides an objective perspective on key loyalty trends, including the investment required, vendor options, and the business value expected.

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Table of Contents

  • The State Of Plans For Customer Loyalty Programs
  • Why The Future Of Loyalty Programs Matters
  • Overview: TechRadar For Customer Loyalty Programs
  • Loyalty Programs TechRadar: Knocking On The Door Of Innovation
  • Supplemental Material
  • Related Research Documents

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