Data Snapshot

Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online

June 4th, 2008
With contributor:
Elise Godfrey

Summary

This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping activities between all adults and Gen Y.

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