Trends Report

Telecom Bundles Are Required, But They Are Not Enough To Address The SMB Market

June 6th, 2007
Michele Pelino, Principal Analyst
Michele Pelino Principal Analyst
With contributors:
Eric Brown , Robert Muhlhausen

Summary

Bundled communications services that combine local and long-distance voice, Internet access, and mobile voice are big hits among small and medium-size businesses (SMBs) in North America. Our 2007 SMB Network And Telecommunications, North America And Europe, Q1 2007 Survey results show that nearly 75% of North American SMBs currently subscribe to some type of bundled service. Buyers like the lower cost and single source that these deals bring. Telecom marketing executives like the long-term commitments that these contracts require; but, how can they grow the business even more after that? Offering SMBs additional value-added services, including software-as-a-service (SaaS), email, Web site hosting, and security services, is one way to increase revenue streams and further lock in SMB customers in specific markets.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.