Ten Key Skills For Small Industry Analyst Relations Teams

June 20th, 2007

With contributors:

Merv Adrian , Reedwan Iqbal

Summary

Industry analyst relations (AR) teams are often small, and yet the function demands a broad range of skills. To help AR managers resource their teams as effectively as possible, Forrester has identified ten key skills which must be available within the team or be easily accessible outside it. Hiring plans should fill weaknesses in the inventory and staff swaps may be necessary if new hires aren't an option.

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