Trends Report

Ten Ways To Recession-Proof Market Research

Focus On Business Outcomes — Starting With Revenue — To Retain Budget

March 19th, 2008
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
With contributors:
Dwight Griesman , Brad Bortner , Ellen Daley

Summary

Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that consumer and business-to-business (B2B) market research professionals can beef up their practices, establish clear links to business outcomes, and gain influence by putting market intelligence into the hands of more decision-makers.

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