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For B2B Marketing Professionals

Testing Emerging Media: A B2B Framework

September 21, 2010

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  • By Michael Greene
  • with Emily Riley,
  • Angie Polanco

Why Read This Report

B2B marketers are beginning to introduce new digital tools like social media, mobile, and online video into their marketing mix. Nonetheless, many B2Bs lack a clear process for prioritizing and implementing emerging online channels. Rather than spending valuable marketing dollars chasing new technologies and trying to keep pace with peers, B2B marketers should prioritize investments based upon their unique marketing objectives and customer behaviors.

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