Advanced Search

Save Or Share This Report

For B2B Marketing Professionals

Testing Emerging Media: A B2B Framework

September 21, 2010

Primary author headshot

Authors

  • By Michael Greene
  • with Emily Riley,
  • Angie Polanco

Why Read This Report

B2B marketers are beginning to introduce new digital tools like social media, mobile, and online video into their marketing mix. Nonetheless, many B2Bs lack a clear process for prioritizing and implementing emerging online channels. Rather than spending valuable marketing dollars chasing new technologies and trying to keep pace with peers, B2B marketers should prioritize investments based upon their unique marketing objectives and customer behaviors.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research