Testing Emerging Media: A B2B Framework
September 21, 2010
Why Read This Report
B2B marketers are beginning to introduce new digital tools like social media, mobile, and online video into their marketing mix. Nonetheless, many B2Bs lack a clear process for prioritizing and implementing emerging online channels. Rather than spending valuable marketing dollars chasing new technologies and trying to keep pace with peers, B2B marketers should prioritize investments based upon their unique marketing objectives and customer behaviors.
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