Save or Share this Report

For B2B Marketing Professionals

The 10 Most Innovative Partner Co-Marketing Tactics

Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through

March 4, 2013

Primary author headshot

Authors

  • By Jonathan Silber
  • with Tim Harmon,
  • Tyler Otte

Why Read This Report

B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of social media and avant-garde digital marketing platforms, partner marketers have never been more perplexed as to how to get their partners into shape. And with more partner marketers investing in the channel than ever before, it's not those that invest the most, but rather those that concentrate on the marketing tactics that deliver the highest return on investment that will reap the loyalty of their partners.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • The Time For Marketing Enablement Is Nigh
  • RECOMMENDATIONS

  • Invest In Your Partners' Marketing Aptitude
  • Supplemental Material
  • Related Research Documents