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For B2B Marketing Professionals

The 10 Most Innovative Partner Co-Marketing Tactics

Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through

March 4, 2013

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  • By Jonathan Silber
  • with Tim Harmon,
  • Tyler Otte

Why Read This Report

B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of social media and avant-garde digital marketing platforms, partner marketers have never been more perplexed as to how to get their partners into shape. And with more partner marketers investing in the channel than ever before, it's not those that invest the most, but rather those that concentrate on the marketing tactics that deliver the highest return on investment that will reap the loyalty of their partners.

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Table of Contents

  • The Time For Marketing Enablement Is Nigh

  • Invest In Your Partners' Marketing Aptitude
  • Supplemental Material
  • Related Research Documents