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For CMO Professionals

The 2020 Leader

You Can't Give What You Don't Have

April 24, 2019

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Why Read This Report

Achieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your organization's strategy and operations. Are you that kind of leader? You can't give your organization, your customers, and your shareholders what you don't have. Read this report to determine what you do and don't have. Then, assemble your own personal board of directors to grill and guide you to improve what you have so that you can give more of it.

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Table of Contents

  • Leaders Are The Fulcrum Of The Customer-Obsessed Enterprise
  • Employees Can't Follow What They Don't See
  • Be The Customer-Obsessed Leader Your Teams Need To See
  • Supplemental Material
  • Related Research Documents

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