Summary
Achieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your organization's strategy and operations. Are you that kind of leader? You can't give your organization, your customers, and your shareholders what you don't have. Read this report to determine what you do and don't have. Then, assemble your own personal board of directors to grill and guide you to improve what you have so that you can give more of it.
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