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For B2C Marketing Professionals

The Anatomy Of A Preference Center

Enterprise Preference Management Gives Consumers Control For Better Customer Engagement

December 20, 2018


Why Read This Report

B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and marketing preferences that marketers can then use to send relevant messages. This report provides best practices for building a customer-friendly preference center and EPM strategy that engages and retains customers.

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Table of Contents

  • Preference Management Solves The Privacy-Personalization Paradox
  • Preference Best Practices Have Three Key Components
  • Recommendations

  • Strategically Plan Your EPM Implementation
  • What It Means

  • Prepare For The Convergence Of Preference And Consent
  • Supplemental Material
  • Related Research Documents

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