Best Practice Report

The Anatomy Of A Preference Center

Preference Centers Let Consumers Share Zero-Party Data For Better Customer Engagement

October 27th, 2022
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Emily Collins , Joe Stanhope , Xiomara Nunez , Rachel Birrell

Summary

B2C marketers focus on personalization as a means of delivering better experiences. Preference centers can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and marketing preferences that marketers can then use to send relevant messages. This report provides best practices for building a customer-friendly preference center and zero-party data strategy that engages and retains customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.