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For B2C Marketing Professionals

The App Engagement Index

Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps

November 10, 2014

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Authors

  • By Nicole Dvorak
  • with Reineke Reitsma,
  • Josh Bernoff,
  • Roxana Strohmenger,
  • Andrea Mitchell,
  • Ryan Morrill

Why Read This Report

In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience commitment, frequency of access, and time spent using it. The App Engagement Index scores, ranks, and groups individual apps and app categories based on smartphone behavioral tracking data to create insight into what makes an engaging app. Marketing leaders can use the Index to help decide which apps makes appropriate partners, while those creating media and communication apps can use it to benchmark their own performance.

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Table of Contents

  • Introducing Forrester's App Engagement Index
  • RECOMMENDATIONS

  • Use The App Engagement Index To Monitor Your App's Performance
  • Supplemental Material
  • Related Research Documents