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For B2C Marketing Professionals

The Best And Worst Of Email Marketing, 2016

Marketers Struggle To Create A Cohesive Email Program

November 16, 2016


Why Read This Brief

This report helps B2C marketing professionals benchmark their email marketing campaigns against 100 of their peers that Forrester reviewed from multiple industries. Of the 100 campaigns, 90 failed the review. Read on to learn key pitfalls to avoid and how post-digital best practices can set you down the right path. This is the sixth time we've completed these evaluations. This year's report uses our revised Email Marketing Assessment version 5.0.

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Table of Contents

  • Forrester Examined 100 Campaigns
  • Recommendations

  • Ensure Each Email Is Human, Helpful, And Handy
  • Related Research Documents

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