Trends Report

The Best And Worst Of Email Marketing, 2016

Marketers Struggle To Create A Cohesive Email Program

November 16th, 2016
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Rebecca McAdams, null
Rebecca McAdams
With contributors:
Mary Pilecki , Olivia Dynan , Laura Glazer

Summary

This report helps B2C marketing professionals benchmark their email marketing campaigns against 100 of their peers that Forrester reviewed from multiple industries. Of the 100 campaigns, 90 failed the review. Read on to learn key pitfalls to avoid and how post-digital best practices can set you down the right path. This is the sixth time we've completed these evaluations. This year's report uses our revised Email Marketing Assessment version 5.0.

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