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For B2C Marketing Professionals

The Best And Worst Of Email Marketing, 2019

Small Improvements Will Boost Response Rates And Sales

July 22, 2019

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Why Read This Report

This report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across multiple industries. All 100 failed! Read on to learn how to make your email program a fan favorite, not a flop. This is the seventh time we've completed these evaluations. This year's report uses our revised Email Marketing Assessment version 6.0.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Our Review Finds Practices That Will Boost Your Results
  • Our Findings: Emailers Should Repair Four Key Areas
  • Recommendations

  • Use Design Thinking To Innovate With Email
  • Related Research Documents

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